Fred Perry Bags

It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and 'weighed a ton', according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched. Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives. It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world. Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the 60s and 70s. Skinheads and Manchester's own ‘Perry Boys,' a group of violent football supporters, were among the subcultures that made Fred Perry shirts popular. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.

Fred Perry Bags

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Bowling Bag Ivy Bags and Luggage - Gutter ball I mean bag Pin the perfect Bowling Bag from Fred Perry before you strike ...more

Clutch Black Bags and Luggage - Embossed logo and trim accents add svelte structure to this clean lined Fred Perry clu...more

Contrast Barrel Bag Black Bags and Luggage - Join the International Tennis Hall of Hip Fame when you carry this awesome Fred Pe...more

Contrast Barrel Bag Ivy Bags and Luggage - Join the International Tennis Hall of Hip Fame when you carry this awesome Fred Pe...more

Contrast Barrel Bag Navy Bags and Luggage - Join the International Tennis Hall of Hip Fame when you carry this awesome Fred Pe...more

Holdall Coal Smoke Bags and Luggage - Dont let your style crawl Stand tall with the Fred Perry Holdall; Cross body bag made...more

Holdall Navy Bags and Luggage - Dont let your style crawl Stand tall with the Fred Perry Holdall; Cross body bag made...more

Nylon Bag Black Bags and Luggage - Put some sass in your slice and stick the Hip volley wearing this cool Fred Perry bag....more

Pow Check Bag Black, White Bags and Luggage - Add some cuteness to your cross over when you clip the line wearing this charming Pow Che...more

Retro Shoulder Bag Black Bags and Luggage - We know that your slice shot is Hip, but do you have a Hip follow through?; Sa...more

Shoulder Bag Ivy Bags and Luggage - Oi Punks Freds not dead; Messenger style cross body bag built from manufactured leather. Hol...more

Twin Tipped Wash Bag Black Bags and Luggage - Let this cool Fred Perry wash bag help you stay so fashionably fresh and so clean, clean. ...more

Fred Perry Bags

Fred Perry Bags

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